JNF-USA teams with ESEK to speed Israeli goods to U.S. shoppers

Jewish National Fund-USA has partnered with e-commerce specialist ESEK to move products from Israeli small businesses to American consumers faster, cutting delivery times from weeks to days. The deal expands support for frontier-region businesses in Israel and adds new U.S. pop-up marketplace opportunities.

Why it matters: - The partnership gives Israeli small businesses in the North and South faster access to American shoppers. - U.S. buyers will receive orders in days instead of waiting several weeks for shipment from Israel. - The arrangement adds a new sales channel for businesses still facing pressure from the pandemic downturn in tourism and the impacts of the war.

What happened: - Jewish National Fund-USA and ESEK announced a first-of-its-kind partnership on October 29, 2026. - ESEK will manage sales and logistics for purchases made through Jewish National Fund-USA’s online store for Israeli-made goods. - The products will move through ESEK’s U.S. warehouse before reaching American consumers. - The partnership also will support JNF-USA-branded pop-up marketplaces at Jewish National Fund-USA gatherings and celebrations across the U.S.

The details: - Jewish National Fund-USA launched its online store in 2019 to help Israeli small businesses hurt by the pandemic-driven drop in tourism. - The store was originally called The Online Mitzvah Marketplace. - The initiative was designed to support “mom-and-pop” businesses that depended on tourist foot traffic. - A Jewish National Fund-USA-supported Small Business Association has provided training and access to the organization’s network of supporters and distributors. - The association supports Jewish National Fund-USA’s mission to strengthen Israel’s frontier regions. - The store has sold soaps, Judaica, home decor and holiday gifts. - Jewish National Fund-USA said the partnership will expand the assistance already reaching hundreds of businesses.

Between the lines: - The move signals that the store has grown enough to justify a more scaled U.S.-based fulfillment model. - ESEK framed the effort as both a commercial channel and a way to share the stories behind Israeli small businesses. - The partnership reflects a broader effort to turn consumer purchases into direct economic support for small businesses in affected regions.

What's next: - Jewish National Fund-USA and ESEK are expected to widen access to Israeli products for U.S. households. - More communities may host branded marketplaces at future Jewish National Fund-USA events. - Consumers can get more information at the store, ESEK, or by calling 800.JNF.0099.

The bottom line: - The partnership aims to make buying Israeli-made goods in the U.S. faster, easier and more helpful for small businesses in Israel.